Which of the Following Statements Is False with Regard to the "Big

question 26

Multiple Choice

Which of the following statements is false with regard to the "big idea" in direct response copywriting?

• A)The big idea should become the company's tagline.
• B)The big idea should be used throughout the promotional campaign.
• C)The big idea should be detailed to convey product specifications.
• D)The big idea is the unique selling point.