The Creative Process to Develop Compelling Messages for Any Direct

question 5

Multiple Choice

The creative process to develop compelling messages for any direct response promotion begins with:

• A)the "big idea"
• B)research
• C)copywriting
• D)creating graphics

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Definitions:

Organisational Behaviour Modification

The systematic use of principles of behavior analysis to change and improve individuals' actions within an organizational setting.

Pleasant Consequence

A positive outcome or reward that follows a behavior, encouraging the repetition of that behavior.

Extinction

Discourages a behaviour by making the removal of a desirable consequence contingent on its occurrence.

Continuous Reinforcement

A learning theory concept where a behavior is reinforced every time it is exhibited, leading to fast learning but rapid extinction without reinforcement.