Which of the Following Statements Is False with Regard to the "Big

question 26

Multiple Choice

Which of the following statements is false with regard to the "big idea" in direct response copywriting?

• A)The big idea should become the company's tagline.
• B)The big idea should be used throughout the promotional campaign.
• C)The big idea should be detailed to convey product specifications.
• D)The big idea is the unique selling point.

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Definitions:

Market Approach

An economic method that determines the value of a business, business ownership interest, or security using one or more methods that compare the subject to similar businesses, business ownership interests, or securities that have been sold.

Genuine Progress Indicator

An economic measure that accounts for welfare, incorporating factors like environmental health and social well-being, offering an alternative to GDP.

Environmental Costs

The negative impacts on the environment, including pollution, resource depletion, and loss of biodiversity, often not reflected in the market price of goods and services.

Health Costs

The expenses associated with maintaining, improving, or monitoring health, including prevention, diagnosis, treatment, and rehabilitation.