Examlex
Which of the following is a potential method for creating a "big idea" for a direct response campaign?
Marshall McLuhan
A Canadian philosopher and professor who famously coined the expressions "the medium is the message" and "global village," emphasizing the impact of media and communication technologies on society.
Cultural Process
The dynamic mechanisms and patterns through which cultures are formed, maintained, and transformed over time, including traditions, practices, and social norms.
Public Acknowledgment
Recognition or affirmation of an individual or group's actions, achievements, or status by the general public or specific communities.
Social Status
The position or rank of a person or group within the social hierarchy.
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