Magazine Direct Response Copy Starts with a Request for Action

question 18

True/False

Magazine direct response copy starts with a request for action and ends with benefits.

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Definitions:

Reversible Contraception

Birth control methods that can be discontinued to restore fertility, such as pills, intrauterine devices, and condoms.

Abstinence

The practice of refraining from indulging in certain activities, most commonly referring to abstaining from sexual activity or substance use.

Sterilization

A surgical procedure that makes the reproductive organs incapable of producing or “delivering” viable gametes (sperm and eggs).

Guttmacher Institute

A leading research and policy organization committed to advancing sexual and reproductive health and rights.