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Marketers are able to select specific types of readers by choosing the placement of direct response advertisements within the newspaper in all of the following sections except:
Hippocampus
A critical part of the brain involved in memory formation and spatial navigation.
Visual Designs
The aesthetic arrangement and management of visual elements in a piece of work, such as in graphic design or user interfaces.
Verbal Information
Information that is conveyed through spoken or written words.
Déjà Vu
The peculiar sensation of having already experienced a current situation, despite it being new.
Q3: Key advantages of newspapers for direct response
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