Which Data Below Can Marketers Utilize in Order to Target

question 13

Multiple Choice

Which data below can marketers utilize in order to target Facebook users?

• A)Behavioral
• B)Psychographic
• C)Demographic
• D)All of the above

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Definitions:

Yield to Maturity

The total return anticipated on a bond if the bond is held until its maturity date, accounting for interest payments and capital gain or loss.

Zero Coupon Bonds

Bonds that do not pay interest during their lifetime but are issued at a discount and redeemed at face value at maturity.

Capital Structure

The composition of a company's liabilities and shareholders' equity, detailing how a firm finances its overall operations and growth by using different sources of funds.

Cost of Equity

The rate of return that a company needs to generate in order to compensate its equity investors, taking into account the risk associated with the investment.