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Another Fulfillment Option That Refers to the Integration of People

question 9

Multiple Choice

Another fulfillment option that refers to the integration of people, processes, and technology to ensure customer satisfaction before, during, and after the online buying experience is referred to as which of the following?


Definitions:

Loftus

A cognitive psychologist known for her work on the malleability of human memory and the misinformation effect.

Misinformation Effect

The phenomenon in which a person's recall of episodic memories becomes less accurate due to post-event information.

State-dependent Memory

The phenomenon that information learned in a particular state of consciousness is more easily recalled when in that same state of consciousness.

Proactive Interference

The phenomenon where old memories hinder the recall of newer memories.

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