Which of the Following "Green 15" Business Practices Are Designed

question 21

Multiple Choice

Which of the following "Green 15" business practices are designed to improve list hygiene and data management?

• A)Businesses should review direct mail and printed marketing pieces and test downsized pieces when and where appropriate.
• B)Businesses are encouraged to participate in DMA's "Recycle Please" campaign and/or in another recycling campaign.
• C)Businesses should apply predictive models and/or RecencyFrequencyMonetary (RFM) segmentation where appropriate.
• D)Businesses should ask paper suppliers where their paper comes from before buying it with the intent of not sourcing paper from unsustainable or illegally managed forests.

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Definitions:

Financial Leverage

The use of borrowed funds to increase the potential return of an investment, which also increases the risk of loss.

EPS

Earnings Per Share, a financial ratio that indicates the portion of a company's profit allocated to each outstanding share of common stock.

Target Capital Structure

The ideal mix of debt, equity, and other financing sources a company aims to maintain to fund its operations and growth.

Optimal Capital Structure

The most favorable mix of debt and equity financing that minimizes the company's cost of capital and maximizes its value.