Gunnysacking Is

question 59

Multiple Choice

Gunnysacking is:

• A) breaking up a conflict into small, easily managed units.
• B) analyzing each conflict after it has occurred to see what you can do better in the future.
• C) failing to confront problems when they come up.
• D) ambushing a person by making him/her think you have something positive to say and then criticizing the person harshly.

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Definitions:

Perceived Value

The value a consumer believes a product or service has, which may not always reflect its actual price or cost.

4 Ps

Refers to the product, price, place, and promotion - elements considered essential in the marketing of goods or services.

Product Benefits

Refers to the positive outcomes or attributes that customers receive from using a product, enhancing their satisfaction or solving their problems.

S.A.V.E. Framework

A strategic approach focusing on Solution, Access, Value, and Education to guide marketing and sales efforts.