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Cooperative Advertising
A promotional strategy where manufacturers and retailers or distributors share the cost and execution of an advertising campaign.
Coupon
A voucher entitling the holder to a discount on a particular product or service or the redemption for a specific offer.
Target Stores
A chain of retail stores in the United States that offers a wide range of products including clothing, electronics, and household items.
Reverse Product Placement
A marketing strategy where fictional products from movies, television, or other media are created and sold in the real world, leveraging their established popularity.
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