What Did Popeye's Use of Social Media in Its New

question 12

Multiple Choice

What did Popeye's use of social media in its new chicken sandwich launch demonstrate?

• A) the importance of a competitive edge
• B) the value of a fresh perspective
• C) the strength of the brand
• D) the appeal of alternate foods

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Definitions:

Overt Behaviour

Observable actions or responses of an individual, visible and measurable by others.

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Behaviour Modification

A therapy approach that seeks to change undesirable behaviors through the use of reinforcement and punishment.

Self-reward

A process of giving oneself a reward to reinforce and encourage positive behavior or the completion of tasks.