Analyze the Branding Success of Patagonia

question 43

Essay

Analyze the branding success of Patagonia. What has made it succeed so well?

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Definitions:

Retail Business

A business entity that sells goods or services directly to consumers.

Service Business

A business that provides intangible products or services to customers.

Gross Profit

The difference between sales and the cost of goods sold, representing the profit from buying and selling goods before other expenses are taken out.

Cost of Merchandise Sold

The total expense incurred by a company to buy or manufacture the goods sold during a period.