Effective Evaluation of PR Boils Down to Counting Press Clippings

question 30

True/False

Effective evaluation of PR boils down to counting press clippings and media impressions.

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Definitions:

Management

The process of dealing with or controlling things or people, often within an organization, including planning, decision making, organizing, leading, and controlling.

Motivation

Stimulation and inspiration to move; the leadership task of mobilizing people with different ideas, skills, and values to achieve a common mission; the experience of physical and emotional needs, progressing from basic needs for survival and security, to social needs for belonging and respect, to the complex need for fulfillment. See energize and empowerment.

Honesty

A moral character trait that involves being truthful, transparent, and free from deceit or theft.