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You Know the Upcoming Year Is Going to Be Rough

question 31

Essay

You know the upcoming year is going to be rough at your corporation. Because you are a savvy PR professional, you've been carefully measuring and evaluating the success of all your programs. Should your budget be threatened, how will this enable you to explain PR's value to management?


Definitions:

Personnel Policies

Guidelines and rules established by an organization regarding the management and treatment of its employees.

Recruitment

The process of attracting, screening, and selecting qualified candidates for a job within an organization.

Downsize

The process by which a company reduces its workforce to cut costs, often leading to restructuring of roles and operations.

Temporary Workers

Individuals employed in a work assignment that has a specified end date, often used by companies to fill short-term needs or seasonal positions.

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