When Constructing the Measurement and Evaluation Section of a Public

question 4

Multiple Choice

When constructing the measurement and evaluation section of a public relations plan, what major areas should we address?

• A) clients, customers, and shareholders
• B) paid, earned, and owned media
• C) metrics, methods, and analyses
• D) surveys, interviews, and focus groups

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Definitions:

Normal Populations

A population distribution that follows a normal (Gaussian) curve, where most observations cluster around the mean, and probabilities for values can be calculated using the curve.

Independent Sample

A sample that is selected from a population in such a way that the entities are not related or do not affect each other.

Sampling Distribution

The likelihood distribution of a specific statistic derived from a random selection.

Independent Sample

Samples that are collected in such a way that the selection of one sample does not influence the selection of another, ensuring that observations between samples are not related.