If You Were a PR Professional Evaluating Your Social Media

question 10

Multiple Choice

If you were a PR professional evaluating your social media efforts according to the Barcelona Principles, you would begin with ______.

• A) being transparent
• B) measuring impact
• C) measuring outcomes
• D) setting goals

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Definitions:

Job Specialization

The process of focusing one's work roles and tasks within a narrow area in order to develop expertise and efficiency.

Self-monitoring

Refers to an individual's awareness and control over their expressions and interactions in various social contexts to align with expected norms.

Autonomy

The extent to which an individual or job provides freedom, independence, and discretion in scheduling the work and determining the procedures to be used in carrying it out.

Self-directed Work Teams

Groups of employees who are given autonomy to plan and carry out their tasks with minimal direct supervision.