Effective Evaluation of PR Boils Down to Counting Press Clippings

question 30

True/False

Effective evaluation of PR boils down to counting press clippings and media impressions.

---

Definitions:

Personnel Psychologist

A professional in psychology who focuses on workplace behavior, helping organizations with staff recruitment, selection, training, and development.

Organizational Psychologist

A professional who studies human behavior in workplace environments to improve employee performance and satisfaction.

Human Factors Psychologist

A professional who applies principles of psychology to designing products and creating work environments that boost productivity and reduce human error.

Clinical Psychologist

A health care professional specializing in diagnosing and treating mental, emotional, and behavioral disorders through talk therapy and, in some regions, medications.