When Professionals Use Various Channels as Mainstays and Then Create

question 8

Multiple Choice

When professionals use various channels as mainstays and then create content from those channels, they are using the ______ approach.

• A) laddering
• B) pillar
• C) progressive
• D) spider-web

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Definitions:

Performing

The act of executing or carrying out actions, tasks, or performances, often measured against pre-established standards.

Experiences

Events, activities, or interactions that one goes through, contributing to one's knowledge, emotions, or understanding of the world.

Word-of-Mouth

The process of informing others about a product, service, or event through oral or written recommendations rather than through formal advertising channels.

Branded Information

Content created by or for a brand that provides value to the audience while subtly promoting the brand itself.