Applying the Principles of Audience Segmentation, We Know That Niche

question 10

Multiple Choice

Applying the principles of audience segmentation, we know that niche audiences are ______.

• A) fleeting and difficult to capture
• B) the most brand-loyal among consumers
• C) a more affluent, older demographic
• D) more important than large audiences

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Definitions:

Prescription Medications

Drugs that are legally available only with an order from a licensed healthcare professional.

Teratogen

An agent or factor that causes malformation of an embryo or fetus, such as certain drugs, infections, or chemicals.

Genotype Susceptibility

The predisposition of individuals with certain genotypes to develop specific diseases or health conditions.

Dose Effect

The relationship between the dose of a drug or agent and its overall effect on the body, indicating how incremental doses increase or decrease the response.