Since Attending a Branding Conference Last Month, Your Boss Has

question 2

Essay

Since attending a branding conference last month, your boss has been excited about the idea of inspiring employees to become brand ambassadors. She tells you she wants to launch such an initiative at your corporation and that you are in charge of building the program from the ground up. What steps should you take to successfully launch it?

---

Definitions:

Contrast Sensitivity

A measure of the ability to distinguish differences between light and dark areas in a visual scene, important for tasks such as night driving and reading.

Visual Acuity

The clarity or sharpness of vision, typically measured by the ability to discern letters or numbers at a standardized distance.

Irrigation

The artificial application of water to land or soil to assist in the growing of agricultural crops or the maintenance of landscapes.

Achromatic Vision

A condition characterized by a limited ability to see colors, often referred to as color blindness.