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Aviation Gin's Integration of Its Product into a Sequel Commercial

question 27

Multiple Choice

Aviation Gin's integration of its product into a sequel commercial related to "Peloton wife" is an excellent example of strong ______ and ______ in a PR campaign.


Definitions:

Humanistic

A psychological approach that emphasizes individual potential for growth and stresses the importance of self-actualization and personal fulfillment.

Psychodynamic

The psychodynamic approach in psychology emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Hereditability

A measure of how well differences in people's genes account for differences in their traits.

Unconscious

The part of the mind that contains thoughts, memories, and desires not currently in focal awareness but can influence behavior.

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