Examlex
Measurement and evaluation are key parts of a campaign at the ______ and ______ stages.
Divergent Thinking
An approach or process designed for the creation of inventive ideas through the investigation of various available alternatives.
Framing Effect
A cognitive bias where people react differently to a particular choice or situation depending on how it is presented.
Availability Heuristic
A cognitive bias that leads people to overestimate the likelihood of events based on their ability to recall examples.
Intrinsic Motivation
The drive to engage in an activity for its own sake, enjoying the process without needing external rewards.
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