Edward Bernays Is Considered the "Father of Public Relations" Largely

question 12

Multiple Choice

Edward Bernays is considered the "father of public relations" largely because he ______.

• A) advocated for the promotion of special events
• B) understood the importance of "the engineering of consent"
• C) placed the interest of the client above the interest of the public
• D) developed the "press agentry" model of public relations

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Definitions:

Business Fail

A situation where a business is unable to continue its operations or achieve its financial goals, leading to its closure or bankruptcy.

New Businesses

Refers to startups or entrepreneurial ventures that are newly established within the market.

Business Plan

Describes the direction for a new business and the financing needed to operate it.

Operating Budget

A detailed projection of all estimated income and expenses based on forecasted sales revenue during a given period, usually one year.