If You Wanted to Place Your Client's Message in a Specific

question 30

Multiple Choice

If you wanted to place your client's message in a specific place at a specific time, what would be your best media choice?

• A) owned
• B) paid
• C) shared
• D) earned

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Definitions:

Fund-Raising

The process of gathering voluntary contributions of money or resources from individuals, corporations, government agencies, or others to support nonprofit organizations.

Philanthropic Giving

The act of donating money, goods, services, and time to support charitable causes and contribute to the welfare of others.

Fundraising Pyramid

A graphical representation used by nonprofits to illustrate the hierarchy of donor giving, starting from small individual donors at the base to major gifts at the top.

Giving Life Cycle

Stages through which an individual or entity passes as they become aware of, decide upon, and engage in philanthropic giving.