As PR Tools, Platforms, and Technologies Have Evolved, the Skill

question 17

Multiple Choice

As PR tools, platforms, and technologies have evolved, the skill of writing has ______.

• A) diminished in importance
• B) concentrated on social media
• C) remained a constant
• D) been replaced by computer skills

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Definitions:

Herfindahl Index

An economic measure of market concentration used to determine the level of competition within an industry, calculated by summing the squares of the market shares of all firms within the market.

Patentable

Refers to inventions that fulfill the criteria of being new, non-obvious, and useful, qualifying them for patent protection.

Expected-rate-of-return

The profit or loss one anticipates on an investment relative to the amount of money invested.

Optimal R&D

The ideal level of spending on research and development that maximizes an organization's returns or benefits.