Reviewing the Types of Writing That PR Professionals Compose, Which

question 31

Multiple Choice

Reviewing the types of writing that PR professionals compose, which of the following conclusions can we draw?

• A) Clients prefer a standard mix of writing types.
• B) Practitioners construct a wide range of pieces.
• C) Most are social media-based in the 21st century.
• D) Advertising and marketing have gained ground.

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Definitions:

Commercialism

The emphasis on the maximization of profit within businesses and the promotion of the consumption of goods and services.

Media Intelligence

The process of collecting and analyzing large volumes of data from media sources to inform strategic decisions.

Professionalism

The conduct, aims, or qualities that characterize or mark a profession or professional person; the competence or skill expected of a professional.

Media Technology

Tools, platforms, and devices that enable the production, distribution, and consumption of media content.