Preparing to Make a Media Pitch Can Be a Nerve-Wracking

question 6

Essay

Preparing to make a media pitch can be a nerve-wracking experience for a new PR professional. Organize a list of steps you can use to help reduce your anxiety and ensure success with the media.

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Definitions:

GAAP

Generally Accepted Accounting Principles, which are a set of rules encompassing the details, complexities, and legalities of business and corporate accounting.

Common Expenses

Expenses that are incurred regularly and are necessary for the maintenance of a business operation.

Dividend Yield

A financial metric indicating the annual dividend payment of a company as a proportion of its share price.