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Analyze Grunig's Situational Theory of Publics and Identify Its Key

question 8

Essay

Analyze Grunig's Situational Theory of Publics and identify its key features.


Definitions:

Positive Message

Communication that conveys favorable, optimistic, or encouraging information or sentiments.

News Release

An official statement issued to newspapers, magazines, and other media for the purpose of providing information, an announcement, or making an official statement.

Customary Pattern

Established or habitual methods of behavior or operations typical within a particular context or environment.

Fair Adjustment

A reasonable modification or change made to rectify or balance a situation.

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