Beyond Simply Adhering to a Set of Guidelines, PR Professionals

question 38

Multiple Choice

Beyond simply adhering to a set of guidelines, PR professionals should think of ethics as ______.

• A) a mindset and a framework that informs everything
• B) a system of laws governing behavior
• C) key principles learned early in life
• D) rules to follow in some situations and ignore in others

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Definitions:

Psychokinesis

The alleged psychic ability to move or manipulate objects without physical interaction.

Context Effects

The influence of environmental factors on one's perception, cognition, or behavior in a specific situation.

Perceptual Adaptation

The ability of the body to adjust to an environment by filtering out distractions and focusing on significant information.

Relative Luminance

A measure of the brightness of a color perceived by the human eye, relative to a white reference point, used in computer vision and digital imaging.