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In Which of the Following Areas Can Research Assist the PR

question 28

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In which of the following areas can research assist the PR practitioner?


Definitions:

Commercials

Commercials are short advertisements broadcasted on television, radio, or online platforms aiming to promote products, services, or brands to a wide audience.

Feelings Generated

The emotions or sensations produced in response to stimuli or experiences.

Cognitive Dissonance

A psychological state of having inconsistent thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude changes.

Sense of Consistency

The drive or need for individuals to ensure their beliefs, attitudes, and behaviors are coherent and aligned to avoid cognitive dissonance.

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