If You Want to Better Understand Attitudes, Behaviors, and Values

question 26

Multiple Choice

If you want to better understand attitudes, behaviors, and values of a given public, which type of audience segmentation should you choose?

• A) demographics
• B) psychographics
• C) personas
• D) personalities

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Definitions:

Online Resources

Digital materials available on the Internet, including websites, databases, and multimedia content, intended for informational or educational purposes.

More Competitive

Refers to a state or condition where entities attempt to gain a greater share of a market or surpass others in quality, innovation, or performance.

Conglomerate Merger

Merger that combines unrelated firms, usually with the goal of diversification, spurring sales growth, or spending a cash surplus in order to avoid a takeover attempt.

Horizontal Merger

A type of business consolidation that occurs between companies operating in the same industry, often to reduce competition or achieve economies of scale.