While the Ability to Conduct Research Is Important, It Is

question 11

True/False

While the ability to conduct research is important, it is not a top skill expected of PR practitioners.

---

Definitions:

Being Listened

The experience or act of receiving attentive and thoughtful hearing during dialogues or discussions.

Central Route

A cognitive processing path that involves careful and thoughtful consideration of persuasive arguments and information.

One- And Two-Sided Messages

Communication strategies where a message presents either only one perspective (one-sided) or both supporting and opposing viewpoints (two-sided).

Repetition

The act of doing or saying something again multiple times, often used as a technique for learning, memorization, or emphasis.