Applying Principles of Ethics to the Chapter 3 Case on Carlos

question 1

Multiple Choice

Applying principles of ethics to the Chapter 3 case on Carlos Ghosn, the former chairman of Nissan, it is evident that ______.

• A) law and ethics are clearly different matters
• B) public relations executives should have counseled him
• C) a company attorney must always sit on the board of directors
• D) leadership sacrificed global reputation for short-term profits

Comprehend the role and impact of creative assets and personas in social media campaigns.

Recognize the strategic planning stages in social media marketing.

Identify the importance of target audiences and influencers in spreading a brand’s message.

Understand budget allocation methods for social media activities.

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Definitions:

Stigmatized

Stigmatized refers to being marked by social disgrace or disapproval, often based on characteristics or behaviors that deviate from perceived social norms.

Social Supports

Various forms of assistance and comfort provided by friends, family, and community members that help individuals cope with stress, challenges, or crises.

ICT-enabled

Pertaining to activities or processes that are facilitated or improved through the use of Information and Communication Technologies.

Formal Economy

An economy that is taxed and monitored by the government and is included within a nation's gross national product; opposed to the informal economy.