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Arthur W. Page's "Page Principles" are a good example of the two-way symmetrical model of public relations.
Sound Argument
An argument that is both valid (correctly structured) and has all true premises, leading to a true conclusion.
Deductive Argument
An argument that claims its conclusion necessarily follows from the premises.
Inductive Argument
An argument that only claims that its conclusion probably follows from the premise.
Definitional Premise
A premise containing the definition of a key term.
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