Examlex
Since graduating from college, you have been working successfully in the public relations profession for 10 years and have taken on a managerial role at your agency. Your old professor asks if you would be interested in visiting one of her classes for a guest seminar on the subject of leadership in the field. You graciously agree and begin drafting your lecture. Organize a set of talking points you will use to share with the students. Be sure to base them on the qualities of major figures in public relations.
Katz's Skills Model
A framework suggesting that effective leadership depends on three basic personal skills: technical, human, and conceptual.
Top Management
The highest level of management in an organization, responsible for strategic decision-making and overall direction.
Market Fluctuations
Changes in market prices and rates that occur due to varying supply and demand, investor sentiment, or external factors.
Katz's Skills Model
A framework by Robert Katz identifying three essential management skills: technical, human, and conceptual.
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