How Has the Task of Writing Changed for PR Practitioners

question 9

Multiple Choice

How has the task of writing changed for PR practitioners in the 21st century?

• A) It is less important than it used to be, thanks to social media.
• B) It is almost as important as technology skills.
• C) It is one that can now passed on to college interns.
• D) It involves new tasks and new kinds of writing.

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Definitions:

Criteria

Standards or principles by which something is judged or decisions are made.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from all members and seeks to minimize the influence of dominant personalities.

Roundtable Discussion

A meeting format where participants, often experts or stakeholders, gather to discuss topics in an open and equal manner, usually seated at a round table to symbolize no hierarchical structure.

Elaboration Likelihood Model

A theory in psychology that explains how the persuasion of a message depends on the likelihood of cognitive processing by the receiver.