In the 21st Century, Graduates in Marketing, Advertising, and English

question 10

Multiple Choice

In the 21st century, graduates in marketing, advertising, and English are increasingly competing with those in public relations. What does this mean for PR students and professionals?

• A) They should report these as ethical violations to their employers.
• B) They should not be concerned, as PR is well-established.
• C) They should accept that PR has become secondary to these fields.
• D) They must work to stay ahead of this trend.

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Definitions:

Ethical Attitudes

Perspectives or beliefs regarding what is right, wrong, good, or bad in moral terms.

Economic Values

The worth of goods, services, or resources based on their utility and the benefits they provide to individuals or society.

Unethical Behaviour

Actions or practices that violate moral or professional guidelines and standards.

Stakeholders

Individuals or groups with an interest or concern in the success and operations of an organization or project.