You Are a Junior-Level PR Staffer for Newell Brands, Maker

question 1

Multiple Choice

You are a junior-level PR staffer for Newell Brands, maker of the Crock-Pot. You learn that on a recent episode of the NBC series, "This is Us," lead character Jack Pearson is killed by a house fire sparked by a defective Crock-Pot. Show fans are outraged, and potential customers and journalists have asked the company to respond. What public relations function are you performing as you attempt to tackle this incident?

• A) anger management
• B) product placement
• C) crisis communication
• D) storytelling

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Definitions:

ILSAC Standards

A set of performance criteria established by the International Lubricant Standardization and Approval Committee for automotive engine oils that ensure compliance with the efficiency and emission requirements.

GF-5 Ratings

Specifications defining the quality and performance characteristics of engine oils, established by the International Lubricants Standardization and Approval Committee (ILSAC).

Dex-Cool

A specific brand of antifreeze and coolant used in vehicles, known for its orange color and long-life properties.

Green Coolant

A type of engine coolant that typically contains ethylene glycol or propylene glycol, known for its green color, used to regulate the temperature of an engine's cooling system.