The Dove "Real Beauty" Initiative Proves That Public Relations Practitioners

question 15

Multiple Choice

The Dove "Real Beauty" initiative proves that public relations practitioners must be ______.

• A) cause evangelists
• B) reputation managers
• C) strategists
• D) digital and social media experts

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Definitions:

Inter-rater

A measure of agreement among different people rating or assessing the same thing, ensuring consistency in evaluations across different observers.

Test-retest Reliability

The consistency of a psychological test or assessment over time when given to the same individuals.

Internal Consistency

A measure of the reliability of a psychological test or survey, indicating how well the items on the test measure the same construct or concept.

Alternate Form

A variation of something that exists in a different version or form, often used to maintain interest or provide options.