A Key Difference Between Public Relations and Advertising Is That

question 39

Multiple Choice

A key difference between public relations and advertising is that public relations focuses on ______ while advertising focuses on ______.

• A) dialogue; paid content
• B) events; promotions
• C) measurement; immediate return
• D) stakeholders; consumers

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Definitions:

Customers

Individuals or entities that purchase goods or services from a business or company.

Core Principles

Fundamental beliefs or values that serve as the foundation for a system, organization, or theory’s actions, operations, and strategies.

Professional Selling

Involves the act of promoting and selling products or services through skilled techniques and strategies.

Honesty

The quality of being truthful, transparent, and free from deceit or fraud in actions, expressions, and communications.