Examlex
PR practitioners have unjustly been criticized as "spin doctors," because the profession as a whole is ethical.
Stakeholder Responsibility
The obligations of an organization towards individuals or groups that have a stake in its operations and decisions, including employees, customers, and the community.
Marketing Concept
A business philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions better than competitors.
Social Audit
A formal review of a company's initiatives, procedures, and codes of conduct regarding social responsibility, assessing their impact on society.
Compliance
The act of adhering to laws, regulations, standards, and ethical practices applicable to an organization or activity.
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