Which Statement Describes a Basic Difference Between a Teaser Strategy

question 105

Multiple Choice

Which statement describes a basic difference between a teaser strategy and a lock-in strategy?

• A) Lock-in strategies strive to lower prices, while teaser strategies threaten to raise prices.
• B) Teaser strategies offer different models of the product, while lock-in strategies keep customers in the store until a contract has been signed.
• C) Lock-in strategies try to keep current customers, while teaser strategies aim to gain new customers.
• D) Teaser strategies are associated with the timing of a purchase, while lock-in strategies are associated with bundling of related products.

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Definitions:

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