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If the price elasticity of demand is 0.5, then the demand is
B₂B Sales
Business-to-Business sales involve transactions between businesses, such as between a manufacturer and a wholesaler, or a wholesaler and a retailer.
Decision Maker
An individual or group responsible for making choices that influence outcomes, particularly in business or organizational contexts.
Personal Selling Process
A sequence of seven steps that salespeople follow to acquire new customers and obtain orders: prospecting and qualifying; preapproach; approach; presentation; handling objections; gaining commitment; and follow-up.
Qualified Prospects
Potential customers who have been researched and evaluated and are deemed to have a high likelihood of becoming buyers.
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