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Pericles, a Skilled Orator and Leading Athenian Democrat, Made a Major

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Pericles, a skilled orator and leading Athenian democrat, made a major blunder in the late 450s B.C.E. when he urged Athens to


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Differentiated Targeting

An approach to market segmentation that involves tailoring specific products or marketing strategies to appeal to multiple, distinct customer groups or demographics.

Market Share

Percentage of a market accounted for by a specific entity.

Mass Marketing

A marketing strategy that aims to appeal to a wide audience by using mass media and other broad communication techniques to promote products or services.

Value Proposition

A business or marketing statement that summarizes why a consumer should buy a product or use a service.

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