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Two important goals or steps within Core Process one are ____ and _____.
Urban University
An institution of higher learning located in an urban setting, often characterized by its engagement with city life and civic issues.
Segmentation Base
Criteria used to divide a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products or marketing mixes.
Customer Lifetime Value
A projection of the total value a business will derive from their entire relationship with a customer, considering both revenues and costs over the customer's lifespan with the business.
Financial Worth
The total value of all assets owned by an individual or organization, minus any liabilities owed.
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