Which Type of Item Is Used to Measure Attitudes, with Responses

question 59

Multiple Choice

Which type of item is used to measure attitudes, with responses to items along a scale of Strongly Agree to Strongly Disagree?

• A) Semantic differential
• B) Graphic rating
• C) Thurstone
• D) Likert

---

Definitions:

Competition

The economic rivalry between companies or individuals for a larger share of a market, leading to better quality products and services at lower prices.

Competition

The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix.

Independently Acting Buyers

are consumers who make purchasing decisions based on their own preferences and circumstances, without coordinating with others.

Freedom to Enter

The condition in a market where new firms can enter the industry without facing prohibitive barriers or regulations.