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What are the two key propositions implied throughout the text.
Internet-Based Applications
Software programs that function online over a network and can be accessed through internet browsers.
Social Media
Online platforms that enable users to create, share content, and participate in social networking.
Marketing Mix
The mix of elements a company can manage to encourage consumers to buy its offerings, commonly known as product, price, location, and marketing.
Four Ps
Refers to the marketing mix elements: Product, Price, Place, and Promotion, used to achieve marketing objectives.
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