Macro-Segmentation, Which Can Include the Familiar PESTEL Analysis, Is Useful

question 1

Multiple Choice

Macro-segmentation, which can include the familiar PESTEL analysis, is useful for a first screening, but a second screening is required. The purpose of the second screening is to _________________________.

• A) validate the results of the first screening
• B) select those markets that have the best potential for expansion in foreign markets
• C) satisfy internal ROI considerations of the firm
• D) confirm the application of the marketing mix
• E) ensure compliance with the country's privacy laws and regulations

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Definitions:

Mean

A statistic that represents the average value in a set of numbers, calculated by adding all values and dividing by the number of values.

Placebo

A substance with no therapeutic effect, used as a control in testing new drugs, or used to stimulate a patient's psychological healing process.

StdDev

Standard Deviation, a measure of the amount of variation or dispersion in a set of values.

Median

The central number in a series that divides the upper half from the bottom half.