While Some Segmentation Dimensions Can Be Used in Both Business

question 8

Multiple Choice

While some segmentation dimensions can be used in both Business to Consumer (B2C) and Business to Business (B2B) market strategies, two major differences between B2C and B2B are the size of the market and _______________.

• A) the dynamics of the actual purchasing process
• B) the criteria for a good segmentation
• C) the process for segmentation, targeting and positioning
• D) demographics
• E) psychographics

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Definitions:

Duty Roster

A schedule that assigns specific tasks, duties, or work shifts to individuals within an organization.

Nonthreatening Environment

A safe and comfortable setting that does not cause fear or stress, fostering open communication and collaboration.

Feedback

Information provided regarding aspects of one's performance or understanding, intended to reinforce positives or promote improvement.

Role Expectations

The anticipated behaviors and actions associated with a particular position or status within a group or society.